Danny Frawley Centre joins the AFL and Movember as a delivery partner for ‘Ahead of the Game’.


The Danny Frawley Centre is pleased to join the AFL as a delivery partner for Movember Ahead of the Game (AOTG) – a mental health literacy and resilience program for young people that will commence in community football clubs next month. 

The AOTG program will be the largest rollout of a mental fitness program in sport globally and aims to educate young players and umpires (aged 12-18 years) and their support networks of parents, coaches, and club volunteers on the importance of mental health – Giving them tools to deal with life’s challenges and the confidence to support their mates through tough times whilst also empowering them to look after their own mental wellbeing. 

We join 15 other community organisations from across the country to facilitate AOTG’s interactive workshops for teams of young players and umpires in community football club change rooms before, after, or during training. 

The program also extends to workshops for parents, coaches, and club volunteers, providing opportunities to educate whole football club communities on recognising mental health challenges, identifying when to get help, and building resilience to deal with challenges in sport and life. 

AFL Head of Mental Health and Wellbeing, Dr Kate Hall said it was great to welcome a host of delivery partners to the program. 

“The AFL is thrilled to partner with Movember and work with our delivery partners to facilitate the Ahead of the Game program to hundreds of communities this year,” Dr. Hall said. 

“We know that grassroots football clubs around Australia provide a place for connection and belonging for young people. The AFL and Movember believe footy is a way for young Australians to learn crucial mental skills that build resilience in football and life. These skills include appreciating your team and helping out a mate”. 

“We want to harness the power of our great game to help players, coaches, parents, and volunteers to understand mental health, build mental fitness, and strengthen resilience across the country so that we can build communities that are mentally fit and capable to handle any challenge that comes their way.” 

With the most common mental health conditions occurring in adolescence to mid-20s, Movember APAC Country Director Rachel Carr said giving young people the tools to better understand mental health and mental fitness has never been more important. 

“We know that 75% of all mental health conditions onset before the age of 25 years old, making these critical early intervention years. If we can connect with young people before this point and help improve their mental health literacy and resilience, we could slow the onset and burden of mental ill health for future generations,” Carr said. 

The AOTG program will be delivered in stages to community football clubs across all states and territories throughout the three-year partnership, with the program to begin in Victoria, NSW, Queensland, Northern Territory, and Tasmania in the first year. 

Community football clubs can register their expression of interest for the first year of the AOTG program via https://www.play.afl/aotg